Nescafe: Di-tox

Nescafé, a coffee brand, launched a series of campouts exploring the wonder of its sustainable farm in Vietnam to increase relevant brand metrics and stay relevant in the minds and hearts of consumers.

Campaign details

Brand: NestléAgency: Publicis WorldwideRegion: APAC




In 1999, Vietnam became the world's 2nd largest coffee producer. With that unfortunately came side effects of commercial coffee farming - highlands were deforested into mono-cropping, soils were reaching infertility, and water supply was running off… Especially, the biodiversity of local nature was degrading at an alarming rate. Action needed to be taken. Since 2010, Nescafé has been working meticulously and much silently with local farmers to pioneer and pursue regenerative coffee agriculture.


Sustainability is a hot buzzword...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands