Nescafe: Coffee Stamp

NESCAFÉ®, a coffee brand, launched a campaign in Colombia to promote NESCAFÉ® Artesano, increase perception, reinforce the association of the NESCAFÉ® Artesano, and maintain market share.

Objectives

  • Promote NESCAFÉ® Artesano, NESCAFÉ®'s 100% Colombian coffee line, and multiply our media investment 25% through earn media.
  • Increase in three points the perception of NESCAFÉ® as a Colombian coffee brand.
  • Strengthen the funnel +3 pp in trial by...