Case details
Brand: Nescafe
Brand owner: Nestle
Main agency: Mindset China, Publicis Group
Put on the market: Mainland China
Delivery time: February 23, 2020 to March 15, 2020
Industry: Beverage
Media channels: social media, video platform, APP, game platform
Budget: 3.5 million
Case summary
In China, Nescafe is the leading brand in the field of instant coffee. As a traditional brand with a long history and heritage, its sales channels are more biased towards offline retail. The emergence of the new crown pneumonia epidemic has brought huge challenges to brands ,...