Nescafé: Break out of the outbreak

A campaign in China by the coffee company Nescafé increased online user engagement during the COVID-19 lockdown by celebrating.

Campaign details

Brand: NescaféBrand owner: NestléEntrant company: Mindshare China, ShanghaiMarket: China (Mainland)Sector: Hot drinksMedia channels: Content marketing, Mobile & apps, Online video, Social media, Word of mouth, influencersBudget:Up to 500k...