Neon: Can't touch this

Neon, an NFT startup, installed the first-of-its-kind NFT vending machine in New York to stand out from the crowd with a unique way to sell NFTs that's demystifying and easy, position the startup as an authoritative voice, and attract artists to the client's platform.

Situation Analysis

They are seeing a dramatic rise in investment because they are one-of-a-kind: perfect for artists, collectors and investors.

One startup thought it had the perfect venue for them all: an online marketplace for digital art that would bring in an exciting mix of up-and-coming artists and hip collectors.

Only 2% of Americans have purchased an NFT.

And most Americans aren't comfortable using the typical method of purchasing them –crypto.

Adding to the challenge was the two-fold NFT gold rush.

First, we had a velocity of NFT launches. Celebrities like Snoop Dogg, Dolly Parton and Tom Brady started their...

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