The background for the assignment was that Nellemann Machinery recently took over the commercial agency for Kubota for the Norwegian market. A company that until then had mostly dealt in regular cars. All this because even though Kubota is one of the largest tractor brands in the world, they were not well known in Norway. This has been turned upside down in but one year. Currently, the Kubota tractor brand is on everyone's lips, and is the brand all competitors fear.
The brief was simple, and yet complicated. To make use of a relatively modest budget to build the brand...