Negro Leagues Baseball Museum: 1998 Print campaign

Robert Schnakenberg

Billing itself as "the centerpiece of the historical renaissance of Negro Leagues baseball throughout the nation," the Negro Leagues Baseball Museum (NLBM) opened in Kansas City, Missouri, in January 1991.

Negro Leagues Baseball Museum: 1998 Print campaign

Robert Schnakenberg

OVERVIEW

Billing itself as "the centerpiece of the historical renaissance of Negro Leagues baseball throughout the nation," the Negro Leagues Baseball Museum (NLBM) opened in Kansas City, Missouri, in January 1991. The museum was housed in small quarters in the Lincoln Building in the 18th and Vine Historic District but in the fall of 1997 moved into a new facility nearby. The museum's collection covered the leagues' entire history—from the earliest days of organized baseball after the Civil War through the final days of all-black baseball in the 1960s, preserving the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands