Nearly all Gen Zs use social media to consume sport-related content, and around 80% of Gern Z fans follow a professional athlete online. This leads them to watch live sports events from home or attend in person, and follow other brands or athletes, according...
Nearly all Gen Zs use social media to consume sport-related content
Celeste Huang
Gen Z sports consumption habits and the growth of women’s sports sponsorship opportunities.
- Virtual & augmented reality
- In-game advertising
- Devices & apps
- Mobile effectiveness
- Livestreaming
- Online video audiences
- Video on demand
- YouTube
- Social media audiences
- Social media effectiveness
- Media sponsorship
- Sponsorship effectiveness
- Sports sponsorship
- TV & Connected TV audiences
- Australia
- New Zealand
- United Kingdom
- Global
- United States
- Mobile & tablet
- Online video
- Social media
- TV
- Australia
- Global
- United Kingdom
- United States
- Men
- Millennials & youth
- Women
- Data