Near-purchase media: ambient and retail

This article discusses near-purchase media, point-of-sale and ambient media positioned close to point-of-sale, such as trucks carrying 48-sheet posters (Mobile Media) and advertising on cash machines (ATM:ad).

Near-purchase media: ambient and retail

Karen Olsen

Persuading people to make a purchase is a risky business. They may decide on Monday and forget on Tuesday. So clearly the nearer they are to the point of purchase, the less time they have to change their...

Not a subscriber?

Schedule your live demo with our team today