Near-purchase media: ambient and retail

This article discusses near-purchase media, point-of-sale and ambient media positioned close to point-of-sale, such as trucks carrying 48-sheet posters (Mobile Media) and advertising on cash machines (ATM:ad).

Near-purchase media: ambient and retail

Karen Olsen

Persuading people to make a purchase is a risky business. They may decide on Monday and forget on Tuesday. So clearly the nearer they are to the point of purchase, the less time they have to change their...

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