NBCU Looks Back: Cross-Platform Lessons from 2008 Summer Olympics

Geoffrey Precourt

At the Advertising Research Foundation’s “360 Measurement” workshop, NBC Universal’s Alan Wurtzel presented the cable company’s findings from a study during the 2008 Beijing Olympics into viewing across TV, online and mobile platforms.

NBCU Looks Back: Cross-Platform Lessons from 2008 Summer Olympics

Geoffrey Precourt Warc

To prepare for what it believes will be its largest television event, NBC Universal (NBCU) is looking back to its reigning gold standard.

"The 2008 Summer Olympic Games in Beijing were the most watched event in the history of United States television," Alan Wurtzel, NBCU president/research and media development, NBC Universal, told a keynote audience at an all-day Advertising Research Foundation (ARF) "360 Measurement" workshop in early December. "It's a billion-dollar research lab for us."

Despite cautioning his audience to "never accept a speaking engagement...

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