Campaign details
Brand: Royal Australian NavyBrand owner: Australian Defence Force (ADF)Entrant company: VMLY&R MelbourneIdea creation: VMLY&R MelbourneMarket: AustraliaSector: Military & emergency servicesMedia channels: Online video, Radio & audio, Social mediaBudget: Up to 500k
Executive summary
Over the years, the Australian Defence Force has maintained peace and prosperity in the region by employing young Australians with the aptitude and drive to serve our country. But some roles are harder to recruit for than others – like the Navy’s Cryptologic Linguist role. Our peace and prosperity hang in the balance...