Navy: Lost In Translation

Daniel Brown, Ken Chan, Alison Tilling

Military organisation, the Australian Defence Force, turned an unappealing job role into an in-demand one by pitting humans against AI in its advertising in Australia.

Campaign details

Brand: Royal Australian NavyBrand owner: Australian Defence Force (ADF)Entrant company: VMLY&R MelbourneIdea creation: VMLY&R MelbourneMarket: AustraliaSector: Military & emergency servicesMedia channels: Online...

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