Navy Federal Credit Union (NFCU): Name Change

Matt Mullen, Meghan McCue, Jane Dorsett

Navy Federal Credit Union (NFCU), a bank, played an April Fool's joke to raise awareness over who is eligible to join.

Campaign details

Brand: Navy Federal Credit Union Brand owner: Navy Federal Credit Union Entrant company: MullenLowe U.S.Idea creation: MullenLowe Boston Market: United States Sector: Banks Budget: Up to 500k

Executive summary

This paper tells the story of how finance...

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