Navy Federal Credit Union (NFCU): A World Without
Lindsay Cardinale, Jane Dorsett
US financial institution Navy Federal Credit Union (NFCU), a financial services brand, reversed declining brand awareness and increased brand loyalty by injecting humour into a category that is often strait-laced and conservative.
Campaign details
Brand: Navy Federal Credit Union Brand owner: Navy Federal Credit Union Entrant company: MullenLowe U.S., Idea creation: MullenLowe Boston Market: United States Sector: Financial services (general) Media channels: Social media, Online videoBudget:...