Navy Federal Credit Union (NFCU): A World Without

Lindsay Cardinale, Jane Dorsett

US financial institution Navy Federal Credit Union (NFCU), a financial services brand, reversed declining brand awareness and increased brand loyalty by injecting humour into a category that is often strait-laced and conservative.

Campaign details

Brand: Navy Federal Credit Union Brand owner: Navy Federal Credit Union Entrant company: MullenLowe U.S., Idea creation: MullenLowe Boston Market: United States Sector: Financial services (general) Media channels: Social media, Online videoBudget: Over 20 million

Executive summary

US financial institution Navy Federal Credit Union (NFCU) is honored to serve those who serve, with membership comprising all Departments of Defense (Army/Navy/Marine Corps/Air Force/Space Force and Coast Guard Active Duty), veterans, and their families. It is the largest non-profit credit union both...

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