Navigating the “cost of giving crisis” – adapting fundraising media strategies in a new financial pandemic

The Kite Factory’s Lydia Martin offers advice for non-commercial marketing strategies as finances tighten.

Since late 2021, the UK has been battling a cost-of-living crisis – which has resulted in a large fall in ‘real’ disposable incomes because of growing inflation, a range of tax increases and higher energy, petrol and housing prices. These cumulative price...