Navigating pricing tension: How brands and retailers can work together in an inflation crisis

Price as a battleground is not going away and retailers will be keen to continue to keep them low.

It has been a few weeks since Heinz and Tesco resolved a pricing dispute in the UK which saw shelves emptied of Heinz products, including staples such as Baked Beanz and Tomato Ketchup.

Kraft Heinz had increased the price of their food products, resulting...

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