Navigating inflation: How to win in private label – lessons from France, Germany and the UK

This Euromonitor briefing analyses the reasons for the lukewarm performance of private label in 2022, how 2023 is different, and outlines key steps to capitalise on the positive tailwinds to win in private label going forward.
  • To benefit fully, private labels need to harness their price advantage in economy and basic ranges, and retailers can do this by clearly highlighting the price reductions to attract consumers seeking to limit spending.
  • Despite still being in demand, willingness to pay more for organic products is in decline – this is an opportunity for private label to offer high-quality products with in-demand attributes at lower prices than brands.
  • E-commerce needs to be a focus if private label is to gain share and grocery retailers can do more to lead the way there by expanding both click-and-collect and direct delivery....

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