Navigating gaming in India for better brand engagement

Gaming in India is a rapidly evolving market influenced by nuanced social and commercial factors, and OMG’s Deep Singh says brands that delve into the intricacies of Indian gaming culture can connect with players on a deeper level to drive innovation and grow.

Once considered a niche form of entertainment, gaming has achieved the scale that brands need to drive relevance and engagement with their consumers. Mobile penetration, coupled with increased accessibility, has morphed gaming into a democratic force, reshaping India's entertainment landscape.

In its transformative phase, India's gaming scene is vibrant and diverse, attracting investors and stakeholders. From casual mobile games to immersive console experiences, the gaming ecosystem caters to various preferences. Additionally, esports, with its increasing number of tournaments and events, has become a lucrative opportunity for brands.

Understanding Indian gamers – their sentiments, motivations and preferences – is paramount for...

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