Navigating 2024: A neuroscience perspective on how brands can respond to consumers’ needs in an uncertain world

This article provides a deep dive into consumers’ fears and hopes in the current environment of uncertainty and looks at how brands can respond to the need states the research identified.
  • The neuroscience study revealed four key benefits a brand can deliver: escape, belonging, action, and leadership.
  • The article provides advice and examples for how brands can tap into these moods and feelings, providing opportunities for more impactful messaging and added value to the consumer....

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