Nautilus Plus

2001-2 small budget campaign to re-establish brand leadership for Nautilus Plus, a health and fitness club in Quebec.

Nautilus Plus

Executive Summary

How do you create a campaign so powerful that the advertiser's logo need not even appear in the ads? In the case of the Vivre Plus campaign for Nautilus Plus, it was by planning, creating, and executing a campaign with the strength, balance, focus and flexibility that are synonymous with the brand itself. (1)

This is the story of that campaign. After 25 years of expansion and innovation, and with the highest awareness in the industry, Nautilus Plus should be in peak form. But business is not that simple. (2) The brand was in a...

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