Nautilus: Lincoln Nautilus – Lighting Up Guangzhou

Gary Tao, Grain Gu, Nicholas Short

Lincoln, a car manufacturer, carried out a campaign in China to ensure the launch of its new manufactured luxury SUV, the Nautilus, succeeded.

Campaign details

Brand: NautilusBrand owner: Lincoln CarsEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: AutomotiveMedia channels: Word of mouth, Influencers, KOLs, Social mediaBudget:1 - 3 million...

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