Nautilus: Lighting Up Guangzhou

Lincoln, an automobile manufacturer, launched a campaign in China to drive pre-orders for the new luxury SUV, the Nautilus.

Campaign details

Brand: NautilusLead Agency: Mindshare ChinaRegion: APAC

Strategy

Objective

For a challenger brand in the market like Lincoln, ensuring the launch of their new China manufactured luxury SUV, the Nautilus, succeeded against big spending competitors...