NatWest: Thrive with Marcus Rashford

NatWest, a bank, constructed a financial wellbeing programme in collaboration with UK footballer, Marcus Rashford, to ensure that the needs and hopes of young people were carefully listened to and make sure NatWest was relevant and relatable.

How strategy helped reimagine old school thinking about financial confidence

Executive Summary

"I know so many talented young people who could really benefit from NatWest Thrive, who could actually propel themselves into something much bigger and achieve their goals. I'm really excited to be involved and to help shape it." – Marcus Rashford MBE

All young people deserve to fulfil their potential. Yet 81% of young people today are not confident about their financial future.i And 57% of 12–17-year-olds don't feel confident about managing their money.ii

We wanted to change this.

Based on our key insight that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands