How strategy helped reimagine old school thinking about financial confidence
"I know so many talented young people who could really benefit from NatWest Thrive, who could actually propel themselves into something much bigger and achieve their goals. I'm really excited to be involved and to help shape it." – Marcus Rashford MBE
All young people deserve to fulfil their potential. Yet 81% of young people today are not confident about their financial future.i And 57% of 12–17-year-olds don't feel confident about managing their money.ii
We wanted to change this.
Based on our key insight that...