Summary (139 words)
This is a story about momentum.
About a generation that had been locked down and ground down.
About a bank that had been stuck in the middle of the pack.
In a category where you're more likely to move house than move provider.
It's a story of finding inspiration in overlooked places.
Of questioning conventional wisdom and rejecting the past.
Of taking a risk when it's never been easier to play it safe.
Of a client and agency team working together to build confidence in an idea through rigorous testing.
This is a story that says it's...