NatWest: Creating momentum for a generation and a brand

NatWest, a bank, launched a hero TVC full of vibrant, unexpected vignettes with modern stories of people kicking into action during Love Island to get the bank back to growth by winning with the next generation.

Summary (139 words)

This is a story about momentum.

About a generation that had been locked down and ground down.

About a bank that had been stuck in the middle of the pack.

In a category where you're more likely to move house than move provider.

It's a story of finding inspiration in overlooked places.

Of questioning conventional wisdom and rejecting the past.

Of taking a risk when it's never been easier to play it safe.

Of a client and agency team working together to build confidence in an idea through rigorous testing.

This is a story that says it's...

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