Nature Valley: ReTok Shop

Snack-bar brand Nature Valley achieved double-digit growth across all key brand perceptions in the US with a shop on TikTok that rewarded sustainable actions.

Campaign details

Brand: Nature ValleyAgency: MindshareRegion: North America



Nature Valley invented the granola bar in 1975, positioned as "the granola bar nature intended". They have extremely high awareness, but consumers struggle to know what they stand for as a brand and they're losing their grip on the market. One major driver of this shift is outdoor enthusiast category entrants like Clif, who have claimed ownership as the bar for nature. The Back-to-School season is a must-win moment for Nature Valley, making up nearly 1/3 of their annual sales and locking many household pantries...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands