Naturali (Guiltfree Industries Limited): Naturali D2C National Launch 2022

Varun J Bansal, Smriti Khare

Through the efficient use of POS data, skincare brand Naturali communicated its message to potential customers in India, increased brand recall and drove sales, without overspending.

Campaign details

Brand: Naturali Brand owner: Guiltfree Industries Entrant company: FCB KinnectIdea creation: Kinnect Mumbai Sector: Skin care, sun protection Media channels: Word of mouth, Influencers, KOLs, Online videoBudget: Up to 500k

Executive summary

Naturali, a new entrant in the competitive market of skin and hair care, faced the challenge of creating brand awareness and driving sales through its D2C website without spending excessively like industry giants. The brand recognized the importance of targeting an audience that frequently used similar products at comparable price ranges, but...

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