Natural Feels Right

This Yankelovich report argues that demand for natural/organic products remains strong, despite the recession.

Natural Feels Right

If you were one of the 53,000 attendees at last month's Natural Products Expo West trade show (the highest attendance to date), you may have said to yourself, upon seeing the plethora of new products, “What recession?”(1) The outlook for natural products remains healthy despite the economy—in fact, double-digit growth is expected to continue at a rate of 13.2% annually for the natural personal-care market, pushing the market to $11.7 billion worldwide by 2013. (2)This week's MONITOR Minute takes a closer look at the growing desire for “natural” as both a product attribute...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands