Nativa: A Cassava beer brewed for local transformation

Manuela Roa, Jane Dorsett, Cristina Corredor

Nativa Beer, a beer band, launched a campaign in Colombia to increase per capita consumption, ensure 91k HL sales of Nativa beer, position the brand as a beer made with local raw materials, and achieve an awareness level of 70% and trial of 30%.

Campaign details

Brand: Nativa BeerBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 - ColombiaIdea creation: MullenLowe SSP3 BogotáMarket: Latin AmericaSector: Alcoholic drinksMedia channels:Outdoor, Out-of-home, Point-of-purchase, In-store,...

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