Campaign details
Brand: Nativa BeerBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 - ColombiaIdea creation: MullenLowe SSP3 BogotáMarket: Latin AmericaSector: Alcoholic drinksMedia channels: Outdoor, Out-of-home, Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Public relations, Content marketing, Television & Connected TV, Product samplingBudget: Up to 500k
Executive summary
This case demonstrates how a people-based innovation, with a commitment to regional development, can bring significant benefits to the company and its consumers.
Nativa Beer is the first Colombian industrial beer based on cassava whose production involved farmers...