Nativa: A Cassava beer brewed for local transformation
Manuela Roa, Jane Dorsett, Cristina Corredor
Nativa Beer, a beer band, launched a campaign in Colombia to increase per capita consumption, ensure 91k HL sales of Nativa beer, position the brand as a beer made with local raw materials, and achieve an awareness level of 70% and trial of 30%.
Campaign details
Brand: Nativa BeerBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 - ColombiaIdea creation: MullenLowe SSP3 BogotáMarket: Latin AmericaSector: Alcoholic drinksMedia channels:Outdoor, Out-of-home, Point-of-purchase, In-store,...