Nationwide Building Society: How playing the long-game paid dividends

British building society Nationwide ran a long-term TV campaign to attract new current account customers, ensure liquidity for mortgage and savings products, and strengthen brand position.

Campaign details

Brand: Nationwide Building Society Brand owner: Nationwide Building Society Entrant company: VCCP, London Media: Wavemaker, London Market: United Kingdom Sector: Banks Media channels: Television, Video on demand Budget: Over 20 million

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