Nationwide Building Society: How Nationwide took a powerful stand for frontline staff across the nation

Nationwide, a banking brand, showed its commitment to supporting its own colleagues on the front line with its #TogetherAgainstHate campaign.

Executive Summary

This paper tells the story of Nationwide Building Society acting on our brand purpose in the trickiest circumstances, in the hardest of years, and when it could have cost us dearly.

We exist to build society, nationwide. And we believe...