National Trust - Go Enjoy! How the National Trust went head-to-head with shopping centres, leisure centres and theme parks in Northern Ireland

Sam McIlveen, Mike Fleming and Maurica Lavery

This paper details a campaign run by the National Trust in Northern Ireland. The main communications objective was to increase the number of paying visitors to National Trust properties, as well as improving the total number of memberships and secondary revenues.
Agency: A V Browne Advertising Authors: Sam McIlveen, Mike Fleming and Maurica Lavery

National Trust – Go Enjoy! How the National Trust went head-to-head with shopping centres, leisure centres and theme parks in Northern Ireland

INTRODUCTION

In this paper,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands