National Trust - Go Enjoy! How the National Trust went head-to-head with shopping centres, leisure centres and theme parks in Northern Ireland

Sam McIlveen, Mike Fleming and Maurica Lavery

This paper details a campaign run by the National Trust in Northern Ireland. The main communications objective was to increase the number of paying visitors to National Trust properties, as well as improving the total number of memberships and secondary revenues.
Agency: A V Browne Advertising Authors: Sam McIlveen, Mike Fleming and Maurica Lavery

National Trust – Go Enjoy! How the National Trust went head-to-head with shopping centres, leisure centres and theme parks in Northern Ireland

INTRODUCTION

In this paper,...

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