National Thoroughbred Racing Association: Go Baby Go campaign

Robert Schnakenberg

Created in 1998, the National Thoroughbred Racing Association (NTRA) represented a broad range of groups within the horse-racing industry, including horse owners, racetracks, breeders, trainers, jockeys, and offtrack betting organizations, among others.

United States
Strategy

National Thoroughbred Racing Association: Go Baby Go campaign

Robert Schnakenberg

Overview

Created in 1998, the National Thoroughbred Racing Association (NTRA) represented a broad range of groups within the horse-racing industry, including horse owners,...

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