Campaign details
Brand: National KetchupBrand owner: National FoodsEntrant company: National Foods Limited, KarachiMedia: Brainchild Communications, KarachiPR: Digitz, KarachiMarket: PakistanSector: Sauces, seasonings, condimentsMedia channels: Online display, Online video, Public relations, Search marketing, Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
National Foods Limited (NFL), an established market leader in the ketchup category, reinvented online education for children and managed to drive marketing and business success.
- The ketchup category is established mainly on functionality with similar communication from all key players...