National Gallery Singapore: The People’s Gallery – Bringing art to ‘Your house downstairs’

The National Gallery in Singapore, a visual arts institution, installed a series of phygital satellite exhibitions as part of it's The People's Gallery campaign to democratise its National Collections by increasing digital visitorship to the National Collections pages.

Campaign details

Brand: National Gallery Singapore Brand owner: National Gallery Singapore Entrant company: MullenLowe Singapore Idea creation: MullenLowe Singapore Market: Singapore Sector: Museums, attractions, libraries Media channels: Public relations, Search marketing, Online display, Mobile & apps, Other & ambient media, Email marketing, Merchandise & free gifts, Social media, Events & experiential, Websites & micrositesBudget: Up to 500k

Campaign video

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