National Football League: Por La Cultura

The NFL, the American football league, carried out a campaign with the vision to grow an already expanding bi-cultural Latino fanbase.

Campaign details

Brand: National Football League (NFL)Brand owner: National Football League (NFL)Entrant company: National Football League - USAIdea creation: Chemistry Cultura MiamiMarket: North AmericaSector: Leisure & entertainmentMedia channels: Merchandise & free gifts, Social media, Word of mouth, Influencers, KOLs, Events & experiential, Websites & microsites, Online display, Public relationsBudget: No budget

Campaign videos

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