Campaign details
Brand: National Football League (NFL)Brand owner: National Football League (NFL)Entrant company: National Football League - USAIdea creation: Chemistry Cultura MiamiMarket: North AmericaSector: Leisure & entertainmentMedia channels: Merchandise & free gifts, Social media, Word of mouth, Influencers, KOLs, Events & experiential, Websites & microsites, Online display, Public relationsBudget: No budget
Executive summary
The vision is to continue to grown an already expanding bi-cultural Latino fanbase. The NFL's cultural relevance will help bring all aspects of proud Latino heritage, stories and achievements to the...