National Football League: Nfl Playoffs campaign

In the late 1990s and early 2000s the National Football League (NFL) began to visualize itself as an entertainment megabrand along the lines of Viacom and Disney, with an imperative to compete not just with other sports leagues but with all other entertainment options on television.

National Football League: Nfl Playoffs campaign

Mark Lane

OVERVIEW

In the late 1990s and early 2000s the National Football League (NFL) began to visualize itself as an entertainment megabrand along the lines of Viacom and Disney, with an imperative to compete...