National Foods Limited: National Ketchup Factory – how it added flavour to digital content for Pakistani kids

National Foods Limited (NFL), a Pakistani multinational food products company, launched a fun and educational food series aimed at children in Pakistan, National Ketchup Factory, to increase sales and brand love.

Campaign details

Brand: National Ketchup Agency: Mediavest Launch date: 16 October 2020 Duration: 2 months, 3 weeks Media used: Digital (YouTube, Search, Social Media, GDN) and TV Target audience: Primary Audience: Parents 18-44; Secondary Audience: Kids

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