National Federation of Coffee Growers of Colombia: Juan Valdez campaign

Introduced in 1959 to promote Colombian-grown coffee beans, Juan Valdez became one of marketing's longest-running fictitious characters.

National Federation of Coffee Growers of Colombia: Juan Valdez campaign

Sarah Milstein

Overview

Introduced in 1959 to promote Colombian-grown coffee beans, Juan Valdez became one of marketing's longest-running fictitious characters. Created by the...

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