National Express Gobycoach.com
Andy Walton and Julian Fisher
This study describes how a coach company was able to successfully provide an offer on a website. The advertising strategy was two fold; the first was to launch, explain the contents and persuade people to visit the website; the second was to get people to buy on-line.
Agency: Wallis Tomlinson | Authors: Andy Walton and Julian Fisher |
Author:
Julian Fisher and
Andy Walton | Area
Awards 2001
Bronze
GoByCoach.com
A 'Bricks
to Clicks' success story
Situation
Analysis
Introduction
This paper is about:
- A website launch on
a very small budget
compared to other
websites.
- A website that
spent just over 1% of
its nearest rivals
advertising spend....