| Agency: Wallis Tomlinson | Authors: Andy Walton and Julian Fisher |
Area Awards 2001 Bronze
GoByCoach.com
A 'Bricks to Clicks' success story
Situation Analysis
Introduction
This paper is about:
- A website launch on a...
National Express Gobycoach.com
This study describes how a coach company was able to successfully provide an offer on a website. The advertising strategy was two fold; the first was to launch, explain the contents and persuade people to visit the website; the second was to get people to buy on-line.
