National Express Gobycoach.com

This study describes how a coach company was able to successfully provide an offer on a website. The advertising strategy was two fold; the first was to launch, explain the contents and persuade people to visit the website; the second was to get people to buy on-line.
Agency: Wallis TomlinsonAuthors: Andy Walton and Julian Fisher
Author: Julian Fisher and Andy Walton

Area Awards 2001 Bronze

GoByCoach.com

A 'Bricks to Clicks' success story

Situation Analysis

Introduction

This paper is about:

  • A website launch on a...