National Express

This study describes how a coach company was able to successfully provide an offer on a website. The advertising strategy was two fold; the first was to launch, explain the contents and persuade people to visit the website; the second was to get people to buy on-line.
Agency: Wallis TomlinsonAuthors: Andy Walton and Julian Fisher
Author: Julian Fisher and Andy Walton

Area Awards 2001 Bronze

A 'Bricks to Clicks' success story

Situation Analysis


This paper is about:

  • A website launch on a...
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