National Express: Getting back out there, expressing yourself making coach travel invaluable again

National Express, a coach company, released a BVOD with a catchy soundtrack in the UK to drive an uplift in purchase intent and ad awareness, deliver a pre/post uplift to and deliver a positive impact on the performance ROI.

Campaign details

Brand: National Express Brand owner: National Express Entrant company: National ExpressIdea creation: MSix&Partners London Market: United Kingdom Sector: Rail, coach, boat & car rental Media channels: Online video, Radio & audio, Outdoor, Out-of-home, Word of mouth, Influencers, KOLs, Online display, Websites & microsites, Email marketing, Social mediaBudget: 1 - 3 million

Creative assets

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