National Crime Prevention Council: Take A Bite Out Of Crime campaign
Judson KnightOverview
McGruff the Crime Dog, symbol of the National Grime Prevention Council (NCPC), is perhaps the most memorable cartoon spokesperson for a public-service cause since Smokey the Bear. Like Smokey, the ursine forest ranger who has long educated audiences that "Only you can prevent forest fires," McGruff offers a message of personal responsibility and effectiveness. "Take a bite out of crime," he says, suggesting that each person can make a difference.
Introduced in 1980, McGruff appears in a trench coat, which makes him look like a detective....