National Broadcasting Company, Inc.: Must-See Tv campaign

Vince Manze, who led the in-house promotional team for the National Broadcasting Company (NBC) that came up with the "Must-See TV" promotional campaign in the 1990s, remembered the origins of the slogan, which first appeared in 1994.

National Broadcasting Company, Inc.: Must-See Tv campaign

Judson Knight

Overview

Vince Manze, who led the in-house promotional team for the National Broadcasting Company (NBC) that came up with the "Must-See TV" promotional campaign in the...