National Broadcasting Company, Inc.: Must-See Tv campaign
Judson KnightOverview
Vince Manze, who led the in-house promotional team for the National Broadcasting Company (NBC) that came up with the "Must-See TV" promotional campaign in the...
National Broadcasting Company, Inc.: Must-See Tv campaign
Vince Manze, who led the in-house promotional team for the National Broadcasting Company (NBC) that came up with the "Must-See TV" promotional campaign in the 1990s, remembered the origins of the slogan, which first appeared in 1994.
