Campaign details
Brand: National Botanic Garden of WalesBrand owner: National Botanic Garden of WalesEntrant company: The National Botanic Garden of Wales - United KingdomIdea creation: The Media Agency PenarthMarket: EuropeSector: Non-profit, public sector & educationMedia channels: Newspapers, Social media, Magazines - consumer, Competitions & contests, Online displayBudget: Up to 500k
Executive summary
Since it’s grand opening in 2000, the National Botanic Garden of Wales has fought hard to attain and retain funding and to increase their visitor numbers to ensure the Garden remained open. Like...