National Basketball Association - where amazing happens

A 2007-8 Campaign for the National Basketball Association (NBA) to reverse decline in television viewing (which impacts on fan engagement, ticket sales, sponsorship, merchandising etc.) Core target: men 18-34.

The NBA: Where amazing happens

THE BUSINESS SITUATION AND CAMPAIGN OBJECTIVES

The National Basketball Association (NBA) is one of the most popular sports and entertainment properties in the world with millions of enthusiastic fans. It would, therefore,...

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