National Australia Bank – NAB Breathing Space – a little cloud of respite
Agency: Clemenger Proximity/Clemenger BBDO Melbourne
1. EXECUTIVE SUMMARY
How does a bank get people to acknowledge a problem they would rather ignore? PERSONAL DEBT.
By...
National Australia Bank - NAB Breathing Space - a little cloud of respite
How does a bank get people to acknowledge a problem they would rather ignore – personal debt? By understanding that debt is deeply personal and sometimes too hard to confront, the campaign embraced the simple idea 'Enjoy some Breathing Space'.
