National Association of Broadcasters: Radio Promotional campaign

It is no secret that radio has long had to battle television for command of the public's attention and for advertisers' dollars.

National Association of Broadcasters: Radio Promotional campaign

Judson Knight

Overview

It is no secret that radio has long had to battle television for command of the public's attention and for advertisers' dollars. In the 1950s, with TV ascendant and sweeping all competition before it, radio appeared moribund; yet decades later, though many in radio complained that their medium was not receiving its fair share of attention from audiences or advertisers, it remained a viable force in the market place and the mass media.

For the National Association of Broadcasters (NAB), one of the radio industry's leading professional organizations, it was...

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