NASA: Launch America SpaceX demo-2 & crew-1 campaign

In the US, NASA, a government agency, launched a media campaign to create a groundswell of enthusiasm for space exploration through positive media engagements, thus ensuring uninterrupted support of signature NASA programs.

Campaign details

Brand: NASAAgency: Oxcart AssemblyCountry: United States

Why is this work relevant for Creative Strategy?

Large-scale government programs are dependent on public support to maintain long-term sustainability. Stakeholder buy-in is notoriously difficult, particularly in a politically divided landscape, with universal consensus a rare accomplishment. The strategic deployment of creative within a short timeframe of two months, with vast amounts of research imperative to understand a variety of complex considerations and a government agency's robust 60 year history was no small accomplishment. The potential for the campaign to ignite public sentiment, and in turn budgetary...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands