Campaign details
Brand: NASAAgency: Oxcart AssemblyCountry: United States
Why is this work relevant for Creative Strategy?
Large-scale government programs are dependent on public support to maintain long-term sustainability. Stakeholder buy-in is notoriously difficult, particularly in a politically divided landscape, with universal consensus a rare accomplishment. The strategic deployment of creative within a short timeframe of two months, with vast amounts of research imperative to understand a variety of complex considerations and a government agency's robust 60 year history was no small accomplishment. The potential for the campaign to ignite public sentiment, and in turn budgetary...