NASA: Launch America SpaceX demo-2 & crew-1 campaign

In the US, NASA, a government agency, launched a media campaign to create a groundswell of enthusiasm for space exploration through positive media engagements, thus ensuring uninterrupted support of signature NASA programs.

Campaign details

Brand: NASAAgency: Oxcart AssemblyCountry: United States

Why is this work relevant for Creative Strategy?

Large-scale government programs are dependent on public support to maintain long-term sustainability. Stakeholder buy-in is notoriously...