Economic, social and marketing trends in Japan

This article (translated from the Japanese for WARC) discusses the major economic, social and marketing trends in Japan during 2007 and early 2008.

Economic, Social and Marketing Trends in Japan

Continued Long Term Growth, but Uncertainty in Latter Half of 2007 The Japanese economy has continued to grow at a gentle pace for a relatively long period of time now. However, in the latter half of 2007, the sub-prime lending crisis in the United States (residential housing loans targeted to individuals with poor credit histories) grew increasingly grave and pessimism regarding the future of the economy began to spread.

Factors such as the appreciation of the yen and depreciation of the dollar on foreign exchange markets and price increases in primary energy...

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