Narcotiques Anonymes: NAverse

Narcotics Anonymous (NA), a global drug addiction support group based on the Alcoholics Anonymous model, generated reach, online traffic, and earned media by building an interactive metaverse experience for French speakers.

Campaign video: Narcotiques Anonymes – NAverse

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Media Agency: Havas Play Paris Art Director: Charles Delavault Head of PR: Emilie Cabanié President: Fabrice Plazolles / Stéphane Guerry Strategist: Emmanuel Quéré Vice-President:Frederic Saint-Sardos...

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