Nangrow: Lockdown Repurposed

Ankit Vohra, Jitender Dabas

To grow awareness, consideration and trial in India, toddler milk drink Nangrow crafted a digital ecosystem that got parents to consider it as a key partner in their children's growth.

Campaign details

Brand: NangrowBrand owner: NestléEntrant company: McCann - IndiaIdea creation: McCann GurugramMarket: AsiaSector: FoodMedia channels:Social media, Video on demand, Content marketing, Competitions & contests, Word of mouth, Influencers, KOLs...

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